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Traditional marketing mediums are no longer as effective as they once were.   Online internet marketing has become a necessity in today's fast paced technological society.  Integrated marketing and advertising campaigns are necessary for the savvy business owner to be successful.  Developing an integrated marketing campaign is simple, but requires detailed planning and expertise.   To be successful today, a business owner must present a consistent well branded message across integrated media outlets that drive home the desired results.  
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Marketing Mix
Campaign Integration
Branding