Integrating Your Print Advertising with Your Online Advertising

While Online Advertising is getting all the press today, traditional offline advertising still has it's place and effectiveness

The bottom line is that effective internet marketing and advertising boosts traffic, sales, new customers, repeat customers and most of all customer loyalty.  Advertising a business online is a cost-effective branding vehicle that is more affordable than other commercial advertising methods such as billboards, print advertising, and even television or radio. Yet still, offline print advertising should be effectively used to integrate and promote your business with your online marketing efforts.

The best advertising strategy is the one that is least expensive, helps to retain the current customer base, and continues to grow a new customer base.  By integrating your marketing mix to include print advertising, you can more effectively create targeted advertising for your campaign mixLocal Genius Marketing designs online and offline advertising campaigns that support each other for the the highest possible return on investment.

Print Advertising Integration

Local Genius Marketing offers all of your online advertising needs
while coordinating offline print advertising mediums for cohesion.

1) Online Advertising
Online advertising can be a complex process to engage in for a business owner who is busy with other daily operations.  Successful online advertising campaigns require the savvy efforts of internet advertising professionals to be effective.  Business owners are wise to invest in hiring a professional marketing company like LGM to focus on the execution of advanced online advertising techniques.

2) Business Cards
Having a professional business card is a must in promoting your business.  One way to enhance your appearance and advertising is to use full color business cards that not only give your name, address and phone number, but that also present your web address and social media links.

3) Brochures
Brochures can be an effective means to give a brief overview of your business philosophy, products and services, or any current specials that you may be offering.  Having customized full color brochures available to give to potential clients is an effective way to continuously promote your brand.

4) Flyers and Postcards
Flyers and postcards are another effective way to promote special events or sales promotions for your business.  As with all other print advertising, they should support and drive potential customers to your business or to get more information from your website and online social media marketing.

5) Business review cards
Business review or comment cards are often overlooked by business owners as to their importance.  Good reviews from your customers allow you to post these valuable opinions as online advertisements.  Bad reviews give you valuable information to improve your customer relations.

6) In Store Campaign Support Banners
Many consumers may enter into your establishment and still not be aware of any special offerings that you may have that will induce them to do more business with you now and in the future.  It is extremely important to therefore have in-store banners and advertisements that support all of your ongoing campaigns in every form.

7) Local Publications and Magazine Print Ads
While most small local business owners may not consider magazine advertising an option due to cost, there are usually many local publications and magazines that are cost effective and reach the target audience that you desire.  LGM has strategically partnered with many of these local publications to bring you cost effective advertising solutions to effectively promote your business.

8) Promotional Print Merchandise
Branded promotional items are an effective way to engage your customers once they enter your business in order to gain customer loyalty.  These consumers then become inexpensive walking advertisements for your business once they leave and utilize your branded products.  When  properly utilized, you can build brand awareness and reach customers that you would had to spend hundreds if not thousands of dollars more in your advertising budget to reach.
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